Study On Integration Operation Of Hunan Telecom Channel

With the issue of4G license, the three operators have all started the4G network construction. LTE terminals and network technology are continuing to mature. The voice service competition among operators will gradually fade out, while the competition of the whole industry chain based on mobile Internet will become the focus of future competition. The comparative advantages of3G terminals and network of Hunan Branch of China Telecom is losing gradually. Facing with the challenge of environmental change, the breakthrough o Hunan telecom market is around the corner, and it also forces Hunan Telecom to attach importance to the channel problems and carry on the channel integration operation construction.The market development and business breakthrough need to attach importance to the channel construction and its operation management. This paper first elaborates the related theories and research achievements of channel operation and carries on a thorough analysis of the current situation of channel operation in China Telecom, Hunan Branch. Based on this and by using the method of empirical research analysis, the paper analyzes Hunan Telecom’s channel integration operation environment and development trend and the advanced strategic experience of the competitors, thus find out the main problems of Hunan Telecom’s channel integration operation. Combining with the theories at home and abroad, the design and optimization of the integration operation mode is deeply studied, focusing on the ways to build channels, choose the channel members, examine the entry channels, manage the channels and carry on the assessment of management and control channels. Finally, based on the actual situation, the paper puts forward the management, motivation, assessment and evaluation mechanism and implementation plan of Hunan Telecom’s channel integration operation. By building the whole set of logical framework of "finding the root cause, analyzing the essence of the question and solving the real problem", the paper finds out some effective ways to promote the decision-making o Hunan Telecom and the development of the channel integration operation of the communications industry.With the research on channel integration operation, it is possible to improve the channel capacity and channel sales, promote the enterprise income and benefits, reduce the channel conflicts and ensure the healthy development of the channel.