Research On Marketing Channel Improvement Of Hunan Telecom Shaoyang Branch

Reform and innovation have always been accompanied by the pace of China's telecommunications system reform.At present,the situation of the "three feet" of mobile,telecommunications and Unicom has been formed,the scope of the power of all operators has become stable,but this seemingly stable situation,the actual undercurrent is surging,the 4G license issued at the end of 2014,it is more marked.China's telecommunications service has officially entered a new future.Although it has been more than 3 years ago,the 4G license is still a new challenge for the three telecom giants to build a suitable 4G service strategic layout,marketing means,and company management under the existing marketing channels.In particular,the three operators,under the existing strategic framework,will build a channel system that fits the new needs of consumers,which will be a common problem for the three operators.Based on the analysis of the current situation of Shaoyang telecom channel system,find the existing distributor channel conflict,channel distributors competitiveness,service quality and channel business to the new business uneven low processing capacity problems,these problems on the basis of the analysis of the causes of these problems in the marketing channel,and then through the of Shaoyang branch of China telecom channel management in good practice experience were summarized,put forward to adapt to the needs of market development,maintain the competitiveness of the composite channel system.Through improving channel structure system,strengthening channel control ability,carrying out standardized channel management system and strengthening electronic channel construction,we will elaborate Shaoyang Telecom's marketing channel management.This paper hopes through the way of construction of the operators of the channel operators,terminal sales and other aspects can be improved,at the same time to implement the government policy for the construction of mobile sales,finally realize the branch management in terminal,traffic,business and other aspects of the Shaoyang Telecom,to win the initiative in the 4G era.