The Study Of Building To Chang’an Trust In Customer Relationship Management

Customer relationship management is a kind of the innovative marketing strategy, which as the center of the customer. Customer relationship management is needed by market development and management idea renewal, by improving management mode and core competitiveness, by enhancing computerization tide and information technology support. In the1990’s customer relationship management mode is introduced into China, the trust as a capital intensive and customer labor-intensive form enterprise, have the objective conditions for the implementation of customer relationship management, and at the same time, effective implementation of good customer relationship management for the future development of China’s turst industry plays an important role.In view of this, this paper summarizes on the basis of the domestic and foreign customer relationship management, reviewing the application of customer relationship management of the status quo. And based on customers’marketing theory, the customer value theory, customer relationship life cycle theory and process management and reconstruction theory, in-depth analysis of trust customer relationship management in service concept behind, marketing concept and strategy of the lack of system design, business process design defects lead to low efficiency, customer information mining don’t fully, customer manager management does not reach the designated position and so on in Chang’an international trust co., LTD. standing on a different perspective on the theory in the customer to choose, market competition and innovation aspects are analyzed to Chang’an international trust co., LTD., puts forward the new customer relationship management system framework and implementation plan, and customer retention rate, customer loyalty, customer satisfaction and the rate of return on investment for inspection method for customer relationship management implementation test results.Through to this paper reseach on customer relationship management application on Chang’an international trust co., LTD. a trust, aiming at the improvement the level of service to customers of Chang’an international trust co., LTD., improving customer satisfaction and loyalty, improving the business management level on Chang’an international trust co., LTD., and finally to improve Chang’an international trust co., LTD. competitiveness in the industry.