Research On Customer Relationship Management Of Dongguan Yangzhou Business Department

The securities market is the inevitable outcome of economic and productive development of human beings, playing the role of a rational allocation of resources, with the development of securities market in recent years, more and more investors enter the stock market.With round of bull market cycle, investors spilled into,making increasingly fierce competition between the brokerage business. Commission fighting fierce competition has pushed securities prior to have to rely on passive service to a new business model with "customer-center", focusing on customer relationship management service model.With the average commission rate declining, how can securities on their own competitive advantages, integrate resources and multi-level customer potential, has achieved the sales objective of profit maximization.The general idea of this article is "background research questions --- Current Situation Analysis --- problem-solving," Based on this idea, through a lot of literatures to read, as well as qualitative and quantitative analysis, as well as on the basis of certain data research on Dongguan Securities Yangzhou Sales Department customer relationship management situation.This essay through analyzing Dongguan Securities Yangzhou sales department customer relationship management status,finds out the problems existing in the department, and propose new customer classification, and establishes wealth management center, and match investment consultant and customer distribution, standardization service process, way optimization customer relationship management, to obey the appropriate principle,upgrade customer satisfaction degrees and the loyalty degrees, makes sales profit maximize, upgrade sales of core-competitiveness, survives in the fierce market competition.