Study On Suning Dual Business Model And Corporate Performance

With the development of information technology and economic globalization, the competition between the enterprises more and more fierce, dual business model has become the enterprise at the same time in the two kinds of important way of market competition. Since the21st century the rapid development of China’s e-commerce, make more and more Chinese enterprises begin to on the basis of the original business involved in electric field. SUNING business group co., LTD.(hereinafter referred to as "SUNING company") as a commercial retail scale is the first company in China, in2011officially launched" SUNING purchase online platform, implement "online and offline" dual business model. But the early stage of the online business of huge investment in a home appliance industry and the national support policy, making suning dual business model adopted in2011after the results in significant decline, dual business model on SUNING makers put forward severe challenges. This article selects SUNING quotient as the research object, from2004to2013the company has carried on the multiple perspectives on the company’s performance analysis of the research. Main use financial analysis method, EVA evaluation method and paired sample T-test for SUNING comparative evaluation of corporate performance analysis; Then analysis impact SUNING business in recent years, the affecting factor on the changes of corporate performance, finally summarize the above analysis this article conclusion and put forward reasonable suggestions, at the same time, combining with the case study results of this paper provide reference for business model of retail industry.By SUNING dual business model and corporate performance study, to study the following conclusions:SUNING business transformation dual business model development in2011online business platform, the company’s profitability appear sharply decline. SUNING dealer in the development of "SUNING purchase online platform" needs the support of logistics and information platform, and the construction of the early stage of the information platform of logistics base and need a lot of investment, but the investment does not produce immediate economic benefits. At the same time for rooted traditional retail industry SUNING trader, after the transformation of a new electric business, the personnel management, cost control is the lack of experience, lead to sales and management costs have risen sharply, also is in the business model transformation, the company main factor to the decline in performance.