The Research Of CCB Benxi Branch Electronic Banking Marketing Strategy

Last ten years, the development of electronic banking business is a revolution for banking financial institutions. Electronic banking achieves self-service transactions by online banking, mobile banking, phone banking and other channels. Electronic banking changes the business mode of bank. There are many advantages of electronic banking, which better than traditional banking business mode.In recent years, the advantages of electronic banking are more and more clearly. The electronic banking becomes focus of commercial banks. Many domestic commercial banks hold the electronic banking business as a strategic business development, and the competition of electronic banking is more and more fiercely.Benxi Branch of CCB is a common branch of CCB system. The development of electronic banking of Benxi Branch is a miniature of other branches. This thesis summarizes the problems of electronic banking marketing strategy of Benxi Branch. Analyzes the reasons of the problems. Provides five marketing strategies to solve the problems:Analysis the environment of electronic banking to gain a grate foundation. Take the brand marketing strategy to build a strong brand of electronic banking to make the position of market firmly. Integrated Marketing Strategy will help us to integrate resources to promote the development of electronic banking business. Differences in marketing, including product differentiation and service differentiation will help us to make the customers more loyal. Internal Marketing is another effective strategy. We can use "Three Levels Strategy" of electronic banking to open the market, and to win the resource of customers.