Jujube Products’ Market Analysis

Recently years Electronic Commerce has rapidly developed. As E-commerce’s development and data explosion cause the transition of E-commerce’s value chain from being "products-oriented and products-driven" to being "consumers-centered and demands-driven". Based on an example of sales data of jujube products in Taobao,we use such methods as data visualization, index formation and correlation analysis to study the on-line jujube products market.This report is organized as follows:(1)Based on the transaction index of jujube products from July1st2011to September19th2014, we forecast online jujube product transaction index, employing the method of Time Series Analysis X-11process, which turns out to be comparatively identical with the actual data. Then we come out the evaluation of sales amount of jujube products with ratio method.(2)After the analysis of Jujube products’attribute properties, a discussion on product segmentation and price discrimination of jujube products has been marched from the aspects of producing area,rank,package,etc.(3) Starting from the analysis of jujube products’target consumer groups, we analyze the attribute properties and behavior preference of above-mentioned targeted groups to provide advice for sellers to locate targeted consumer groups; Using phrase segmentation method of data mining,we analyze the titles of Jujube products that consumers have searched, present the final results showed as data visualization, and make a conclusion that consumer groups have a low awareness of jujube products.(4) Through the analysis of Jujube products’marketing pattern, stores’ level and average sales distribution, a conclusion has been found that jujube products market is still in the primary stage. Based on Gini coefficient, brand competition coefficient has been established to evaluate each brand competition situation of jujube products.(5) Using correlation analysis method,we analyze products’ category structure of online jujube stores and propose further suggestions.