Research On Campus Marketing Policy For Shenyang Telecom Corporation Shenbei New District Branch

The rapid With the reformation of telecom industry and grant of the third mobile communication, China telecom turn into ovrall-bisiness running stage, which makes competition between telecom enterprises is becoming increasingly fierce. Marketing has become one of the most works among the running work of telecom enterprises. Only in striving for more market share and more consumers, they can acquire wider development and more profit.There is dimensionality extensively, many schools and many campus consumers in Shenbei new district of Shenyang. Campus telecommunication market has become the objective of telecom running corporations. However, because Shenbei Telecom Corporation is not attach importance to campus market enough at present, the market share of overall-bisiness and mobile bisiness is low in campus market, the degree of brand perceptivbility is lower than other corporation, user satisfaction degree need to improve, increase of traditional bisiness lacks of power, and the area of campus communicate net needs broaden, it makes more difficult in campus maeketing for Shenbei Telecom Corporation, it is the urgent question how to acquire for competitive advantages in campus communicate market with effective marketing policy for Shenbei Telecom Corporation.This paper researched to campus markting policy. Firstly, this paper introduced the background, purpose and significance and the main contents of the paper. Secondly, this paper analyzed the external environment and internal environment, and researched advantages and disadvantages using SWOT method. Then market segmentation and market positinoning was studied. Finally, the paper researched the detailed policy adapting to campus marketing for Shenbei Telecom Corporation and the regulation to ensure implement successfully in campus markting.