Simple Opinions On The Marketing Strategies Of The China Telecom Corporation In Marching Into The 3G Telecommunication Market

With the development of the telecommunication, the commercial application of the 3G is put on the schedule. Presently the mobile communication market in China is shared by two companies together: the China Mobile and the China Unicom. However, with the issue of the 3G licenses, the competitive situation will be changed and become fiercer. Facing the instant application of 3G, China telecom has a later start beforetime, but should prepare thoroughly at the beginning period. This paper discusses the China Telecom's marketing strategies in entering the 3G telecommunication market and the practical measures to realize it.The article can be divided into five parts. The first part is a preface, which briefly tells the purpose and the reason of the paper. The second part gives a simple introduction of the 3G technology, analyzes situation of the potential 3G market in China, and discusses the appealing elements of the 3G market in China. Based on the above part, the third part a analyzes the China Telecom Corporation according the SWOT theory, and therefore, the necessity of the application of the integrated marketing strategies in China Telecom is concluded with the creation of the whole structure of the integrated marketing strategies. The forth part divides the structure of the integrated marketing strategies into five portions illustrated in detail. The fifth part narrates specifically the measures to realize the structure of the integrated marketing strategies.In the paper's opinion, in order to gain an advantage in the future competitive 3G market, the China Telecom should improve its old marketing mold and learn from the world advanced marketing theory. In a word, the application of the integrated marketing strategies is a necessary and smart choice for the China Telecom.