Research On Marketing Managment Strategy Of Accuracy Brand Of Phoenix Co., Ltd. Under MG

Mangement Game is an enterprise manmagment-training course opened by American Carnegie Mellon. The course utilizes Internet, the students simulate the high-managers of multinationals, and they’ll dummy carrying a producing enterprise together. After three years(12quarters) managing and competition, through establishing and executing the enterprise development tactic, marketing tactic, producing tactic and financial tactic, make the students understand and grasp the knowledge more, then bring up and advance the students’ ability as a company high-manager.Phoenix Company is a dummy company founded by the students in North East University MBA students in due2011. The manage group consists of five students; they are in charge of the general development, marketing, producing and finance differently. And I am the CMO in this item. The company manufactures two products, one called Accuracy and the other called Legend. Accuracy is a popular product and Legend is a kind of product to which customers show both loyalty and sensitivity to its quality.There are seven chapters in this article. The main content in chapter one is foreword. The main content in chapter two is the theory summarization in PI Company finance manaPIent. The main content in chapter three is analyzing of PI Company in marketing manaPIent surrounding. The main content in chapter four is the choosing of PI Company in marketing manaPIent tactic. The main content in chapter five is the implement of PI Company in marketing manaPIent tactic from2011to2013. The main content in chapter six is the programming of PI Company in marketing manaPIent tactic from2013to2016. And the main content in last chapter is the tag.