Marketing Strategy’s Formulation And Implementation Of Brand Legend Phoenix International Watch Co., Ltd. In MG Environment

Management Game (MG) is an international enterprise-training course designed by Carnegie Mellon University. With the participation of lots of universities, they set up a simulated globalization multilateral marketing competition enviroment by means of computer science and network technology. The management group is consist of5or6MBA students who run and control a simulated multinational company. Each company manufactures and sells two types of wrist watches, price sensitive wrist watches and quality sesitive wrist watches. All of the products will be sold to the following six contries, Japan, Mexico, China, UK, Germany and USA.Seaheart International Watch Ltd. Co.(Seaheart Inc.) is the company operated by MBA studutent of Northeastern University of year2012. There are six memenbers in the management group, each of them plays the role as CEO, CMO of ACCURACY watch, CMO of LEGEND watch, COO of ACCURACY watch, COO of LEGEND watch and CFO. I am the CMO of LEGEND watch, whose duty is to make the marketing strategy and corresponding sub strategies of pricing and promoting etc.Firstly, the article takes an analysis on the running condition that Seaheart is in, and we make the strategic plan and operating targets of2011～2013. Secondly, it expounds the strategic execution, implementation, evaluation and adjustment in the practical simulated operation, and makes the summary and analysis of strategic layout and execution. Finally, on the basic of the operating results in three years of Seaheart Inc., it gives development prospects and its Strategic planning.