Research On Microblog Marketing Innovation Strategy And Application Of The Small Intelligent Home Appliances

Microblog marketing refers to the information of spreading the social media marketing through the micro-blog platform. In this way, the enterprise enables customers to get timely information as well as exchange notes with other customers which will lead to their mutual benefits due to a great deal of spreading and commenting media through text, pictures, links and etc. However, the effect of micro-blog marketing is not as effective as one can expect due to poor strategy and creativity. Thus, new and effective microblog strategies still need to be explored. Meanwhile, due to the features of small appliances which include the intelligence, ecology, tolerance and openness that it won popularity on the open market. So far, electronic household appliances enterprises have employed microblog marketing strategies. However, there are still problems that exist since this new marketing scheme is at its infancy phase. In the days of E-products with the aid of microblog-marketing, the exploration of microblog marketing has great room to improve since it has significant value both in theory and in practice.The author collected information related to the topic specifically the features of the microblog marketing. He analyzed objectively the current situation of the microblog marketing in small appliances. Analyzing50different marketing microblog, the researcher employed stratified sampling, typical sampling, deep observation and case study. It revealed the inherent law of intelligent home appliances microblog marketing scheme. At the same time, by analyzing real cases, the author studied microblog marketing strategies in terms of special perspective, multi-side information spreading, interaction among society, complementary resource integration as well as reasonable combination of experience model. Finally, the author incorporated her own experiences by immersing on4A Advertising Company. Combining the Yunguan case she originally dealt with, the researcher integrated the information and showed the results to the readers. This article is aimed at making efforts to push China’s microblog marketing forward and make contributions related to the study.