Uni-President Enterprises Investments Limited Product Marketing Strategy Drink Milk

With the steady improvement and economic development of living standards, dairy drink products plays an important role in nutrition, has become an indispensable part of life. This gives a space for development and potential of the domestic milk dairy industry is extremely large. It is noteworthy that due to the milk drink market system has not been perfect especially in2008appeared melamine, which makes milk drink Uni various situations encountered in the marketing process. This means of Uni drink milk marketing and promotional tools and strategies, combined with the development of the rules and characteristics of milk drink industry, which helps marketers to explore the road of Uni drink milk product promotion Drink milk marketing channels for the design and integration, detailed market segmentation and target selection, analysis of market positioning enterprise milk drink industry, and then summed to drink milk product level, the price level, channel level and promotional aspects of marketing initiatives to help unify enterprise competitiveness drink milk product market competition process. In this paper, a unified enterprise milk drink industry marketing and promotion as a research object, make full use of services marketing,4Ps Marketing and SWOT analysis of the enterprise in which dairy drink product marketing environment, competitors and alternatives circumstances drink milk marketing process conducted deficiencies in-depth discussion and analysis, on the basis of a unified enterprise summarized drink milk product marketing strategy in terms of protection of the organization, marketing, management system.