Research On The Development Strategy Of A Company Car Network

With the rise of the concept of "Internet of things", and car ownership rising carnetworking this accessory has extended the concept of are increasingly being familiar. Fullyunderstand the status quo of the development of the car networking, understanding of the carnetworking market competition for the company engaged in the car networking industry isparticularly important. For a company engaged in the car networking industry only fullyunderstand the status of the industry in order to develop the current market to develop aneffective strategy for the smooth development of the Surety Company. In addition, becausethe car networking is the specific manifestation of the Internet of things in the automotiveindustry, the car networking industry analysis of the same thing for the development of theInternet industry is also very instructive.A is a Professional Company engaged in the development and operation of the carnetworking system. At the beginning of the company, the business mainly focused on theconstruction of the construction machinery car networking system, operation and the sales ofthe related car machine equipment. Since2012, the impact of the decline in the performanceof the company has been greatly affected by the decline of the engineering machineryindustry.. This form of corporate management is necessary to re-examine the industry andcompany status quo, re adjust the development strategy, so Surety Company in the carnetworking industry can continue to develop healthy.Firstly, this paper expounds the status quo of domestic scholars on the research of theInternet industry from three aspects: the development of the car, the research status of the carindustry chain and the user needs.. Clearly put forward car networking industry developmentstage of basic needs, enhance the function stage, stage of the network, intelligent stage fourkey stages of development, and through the user stickiness intensity angle analysis of busnetwork on the user demand security, rescue function is the basic function of the vehiclenetwork system, and entertainment service function is the focus of vehicle network systemfunction. Secondly, the article detailed analysis of politics, economy, society, culture, domestic and foreign car networking industry and the development of car networking marketcompetition in several aspects of a company’s external environment, dispatch networkindustry is in rapid growth period, under the influence in the domestic and internationalmacroeconomic environment, will have greater development in the next few years, and haveaccelerated the pace of development trend. At the same time, the gap between the domesticcar networking and the development of the foreign car networking is: the main body of theInternet has begun to move forward in the network, while the domestic is still in the stage offunctional improvement. Again. In this article, we to the company’s existing resources,financial status, technical capacity, human resources and other aspects of a company’s internalenvironment carries on the comprehensive analysis, summed up the advantages and existingproblems of the company. In the internal environment of a company are based on a carefulanalysis of the given a company core competitiveness lies in: a company decision-makingprocess is simple and fast, flexible operation system and it is easy to change direction ofmanagement; the company in the engineering machinery vehicle networking industry afteryears of practice, master of the rich car networking systems development, operatingexperience. Next, the SWOT analysis summarizes the company is facing a competitivesituation, thus for a company to develop to the strategic objectives of the implementation ofthe road and the strategic objectives of the development, and for the company to determinethe three steps of strategic implementation steps. Finally, in order to guarantee the effectiveimplementation of the A company’s car networking development strategy, the article givesconcrete improvement measures in the enterprise system construction, product development,marketing system construction and so on..