Production And Pricing Decisions Optimization Model Under Carbon Reduction Policy

In recent years, with the rapid development of industrial economy, emissions of greenhouse gases is increasing, leading to global warming and other abnormal weather performance. In order to protect the human living environment, on the one hand, the government and the authorities began to implement carbon reduction policies for the enterprise, the purpose is to achieve a win-win environmental and enterprise development; On the other hand, consumers focus on product prices, but also increasingly concerned about environmental protection of the products. Based on this background of national emission reduction, the blind pursuit of rough-type development while ignoring environmental protection enterprises destined to be eliminated, forcing more and more companies to re-examine their existing management operations strategy. Enterprises, especially manufacturing companies, how to get better development and greater yield in carbon emissions restrictions? In this paper, we analyzed the production-oriented enterprises, investigated such enterprises expected profit maximization problem.when companies face stochastic demand.First, the paper studies, production and pricing decisions optimization model with stochastic demand under carbon reduction policy, and we obtain the optimal production and pricing strategies under the carbon reduction policy, and then analyzes the impact of production and pricing decisions optimization model with stochastic demand under carbon reduction policy. The results show that under certain limited carbon price, companies can not fall in expected profits, while achieving reduction targets. Furthermore, the paper studied, even in the case of corporate profits decline, the relative effectiveness of corporate carbon emissions is far greater than the relative reduction corporate profits.With the improvement of living standards and quality, the consumption concept of consumers are changing from purely price-sensitive to dual price sensitive and carbon sensitive. The paper further studied, when enterprises are facing the consumers of dual price-sensitive and carbon sensitive, corporate decision-making situations to face. Enterprises can directly change the product unit emissions through technology upgrades, while meeting the carbon sensitivity of consumers. The article established a strategic model to production volume, sales prices and environmental protection technology upgrades as the decision variables, and further established a decision-making research model to maximize expected profits under carbon reduction policy. The results showed that, when corporate environmental technology upgrade investment is less than a threshold value, both the optimal production and the prices can be maximized; The remaining case depend on the number of enterprise technology upgrade costs; under certain conditions, when the sales price is not constant, if the emissions per unit of product increases, the optimal production and sales prices decreased. Under the current government carbon reduction policy background, the different parameters defining conditions, the amount of investment needed for environmental technology directly determine whether to take environmentally friendly technologies for companies; when the sales price is not constant, if the market price of carbon rises, companies will be taken the strategies of reduce production volume, raise the sales price to achieve carbon reduction.The results of this study can not only provide a basis for a better development of enterprises, under the current carbon reduction policy, provide inspiration for governments and relevant departments to formulate carbon reduction management policies.