The Competition Strategy Research Of P Bank

For nearly three decades, the development of global financial and economic is facing three major international trends. After China’s accession to WTO, with the continued liberalization of financial markets, Promoting interest rate marketization, accessing the private banking, developing the Internet financial, Standardization of financial products, such standardized financial environment changes makes banking industry facing unprecedented challenges. Studying the strategies of P Bank.P Bank relying was established on the P Insurance Group in1993, from small to large, full implementation of the P Insurance Group’s consolidated financial strategy is a comprehensive financial bank. As an integrated financial bank, P bank has advantages. How should we facing the current economic environment is a question, but the policy of the ever-changing economic environment lacks structure and system, so it will face development a lot of opportunities and challenges in the future.Therefore, this paper analyzes the external environment through the environment of P bank, including internal structural analysis and SWOT analysis. Researching current P bank such as the external environment and internal structure of strengths, weaknesses, opportunities and threats, P bank has carried on the review and analysis, studied the present situation of the bank and its internal and external environment, analysis of opportunities and threats faced by bank. Differentiated products and service model, differentiated marketing mechanisms and strategies and differentiated marketing channels give a reasonable analysis, making the implementation of P bank strategy.