Research On Development Strategy Of Suntech Power Holdings Co.Ltd

With the rapid development of world economy, the energy crisis and environment problem increasingly prominent, world energy structur mainly from petroleum, coal, natural gas and other fossil energy turn to renewable energy development and application. In recent10years, The world photovoltaic industry is growing at48.5%per year in average, at the same time, China’s photovoltaic enterprise quantity also rapid fast.However, such problems as lack of technology and products rely on foreign markets seriously restrict the development of China pv enterprises.If the enterprise want to win in the fierce competition in the future, they must solve the main problems of the current as quickly as possible.In this article, the writer points five chapters to discuss the development strategy and countermeasures of Suntech. Firstly the paper analyzes the current situation of photovoltaic market at home and abroad in detail, emphatically from the industry, upstream and downstream industry chain as well as the industrial policies.Then taking Suntech for example, talking over the company’s present situation, ownership structure, main business and financial conditions, for deepening the understanding of China pv enterprises’ current situation. Finally sum up out the problems of Suntech, then combined with SWOT analysis method to find the existing strengths, weaknesses, opportunities and threats of Suntech, find a viable industry development strategy and countermeasures.Solar photovoltaic industry as an emerging industry, follow the law from birth, development, maturity to redevelopment. Photovoltaic industry in our country is still in the stage of development at present, it is unavoidable that there are some problems and shortcomings in the process of its development.The photovoltaic criss is both challenge and opportunity for domestic enterprises, Suntech should sums up their advantages and disadvantages, focus on improving core competitiveness, effectively avoid enterprise disadvantage to find a long-term development path.