The Study Of Development Strategy Of Universal Electronics Company

This article attempts to Dalian universal electronics company development strategy for exploratory research, compiled and analyzed actual research a lot of valuable information, combined with the actual situation of company, flexibly use of strategic management theory, thinking strategy of development of Dalian universal electronics company, choice of strategy strategic and assurance measures implemented. Enable enterprises to face real problems, and enhance core competitiveness and ability to adapt to the external environment, thus defying change, sustainable development, ushering in the future, is a major issue of Dalian electronics universal company faced. It is necessary to rationalize the development of ideas and a clear strategic direction.From the macro-environment and industry environment describes two aspects of the universe Electronics external environment, the macro environment, including political and legal environment, international and domestic economic environment, social and cultural environment and technological environment. Introduce and analysis of the company’s internal environment of the universe from several aspects, technology, human resources, equipment, production capacity, as well as financial, financing capacity and channels, customer relationship management. On this basis, the use of SWOT analysis, excavation depth development of the company’s strengths and weaknesses, opportunities and challenges, which defined technology development strategy, industrial development strategy, market development strategy of the universal electronics. Finally, proposed strategy to promote the smooth implementation and safeguards from the three aspects of human, financial, and material aspects.There are not only positive significance the strategic shift of electrons and strategic planning of the universe, as well as the future development of the strategy and action inn this study, but also provide a reference value related to business development and strategy formulation for similar labor-intensive industries.