The Strategic Choice Of Founder Electronics Development:Case And Analysis

Beijing Peking University Founder Electronics Co.,Ltd.(shorted as"Founder Electronics")as the leading technical service provider in Chinese printing and media industry,adhering to the spirit of "technical topping,product site" proposed by Mr.Wang,it has accumulated many core technologies and competitive products,which laid the foundation of the company's development.With the development of the Internet,the traditional printing and publishing industry has entered a transition period,so Founder's business model and products are facing severe challenges.Founder Electronics need to consider new strategic measures to adapt to the development of the times.This paper uses strategic management theory knowledge and strategic analysis tools to guide my research.Through PEST model analysis the macro environment,Porter's five-force model analysis industry environment.Use company's resources and capabilities analysis the company's core competitiveness.Adopt SWOT model analysis the company's strengths,weaknesses,opportunities and threats.Proposed the strategic choices and strategic objectives of Founder Electronics in the development process and develops strategic measures that match it.Through the analysis of this case,we can make our theoretical knowledge practice,make the future development direction of the company clearer,and provide some reference for the strategic choice of related enterprises.