Research On Government Investment Problems In Marketing Perspective

Attract Investment is the important motivation of local government’s economic development. How to win the favor of the parties to the investors, inject vigor for the local economy. In the past "by resources, by policy" thoughts and practices will be abandoned by times, the efficiency of investment depends on the government’s marketing ability. Government marketing investment, it is the regional investment environment, projects and policies and regulations and other factors, through scientific and rational marketing strategy, to meet the needs of potential investment group, thus achieve the purpose of the introduction of foreign capital.In recent years, such as Kunming investment level is not high, quality is not optimal, project landing hard problems exist to varying degrees. Urgent need to be solved. Panlong as one of Kunming urban area, there are both build the advantage of urban core business circle, and the resources of the green ecological area. Investment promotion and capital introduction hidden potential also is full of challenges at the same time, under the change of the market,"city operators" should make full use of their wisdom, and actively to sell the cities products to " urban customers",obtain the success of the investment.This paper firstly summarizes the Investment concept and the important relationship with regional marketing. Secondly analyzes the Panlong problems existing in the current investment promotion and capital introduction, SWOT analysis evaluation of Panlong its own resources about advantages and disadvantages, opportunities and challenges.in the Investment promotion work At the same time on the political, economic, social culture and science and technology and other external environment was analyzed by using PEST analysis method. According to the actual of area, attempt from image positioning, brand building, channel strategy, service marketing and investment promotion and capital introduction team management to analyses and propose opinions, at the same time reference "Hang lung plaza, Kunming" investment case analysis and introduced, Discussion of the local government in the investment process role.