Shenzhen Qianhai New Area, The Insurance Marketing Channel Innovation Research

With the domestic insurance market comprehensive opening to the outside world, the subject of insurance business is increasing, the market competition is not only products and services competition, price competition, more competition, the concept of marketing channel competition. Take the customer as the center, to create value for customers has become the important insurance enterprise business philosophy, is the only way for insurance enterprises to improve the market share, to subdivide the target market and implement the corresponding marketing strategy has become the most important insurance enterprises, the most effective means of competition. And the shortcomings of the existing marketing channels, not only causes the enterprise operational efficiency decline and the waste of resources, but also affect the enterprise level and quality of customer service, thus affecting the Shenzhen District of Qianhai, the insurance enterprise’s market competitiveness and sustainable development ability, from this point of view of the marketing channel of Shenzhen New District of Qianhai insurance company integration and analysis, and put forward the solve the problem of marketing channel of insurance proposal.This thesis through to the Shenzhen New District of Qianhai insurance market existing marketing channel are analyzed, all sorts of questions which exists in the development, and the construction of marketing channels on the insurance business and insurance company to expand the market share that the importance of Qianhai New District, Shenzhen insurance marketing channel is still stay in the stage of extensive operation, whether the traditional marketing channel new marketing channels, or are lack of long-term development planning of comprehensive, system, in the insurance products, prices, promotions tends to be similar to today, the correct choice of marketing channels and bold innovation be imperative.This thesis adopts the research methods of quantitative analysis and qualitative analysis, based on the current situation of Shenzhen Qianhai New District qualitative insurance marketing channel development and existing problems based on the analysis of the quantitative research, through the data form further elaborates the difference and relation between the channels and the Shenzhen New District of Qianhai insurance market of each channel market share, improve Shenzhen Qianhai new insurance marketing channel construction framework, the research of this paper has feasibility and operational characteristics.