Shenzhen Mobile Communication Company Marketing Channels To Promote Research

With the severer competition, marketing channel, which acts as the picket of the enterprise and has the function of extending the business and collecting the feedback information, shows great simulative effects on the development of the company. So the research on the marketing channel is very important.Using the newest marketing channel theories and applying data studies, Benchmarking, case analysis and critical factor analysis, combining with the channel management studies of telecommunication operators, especially China Mobile Shenzhen branch, the paper analyses the effect of channel system to core-competitiveness and discusses the measure to strength marketing channel.There are some important problems of the former channel system that restricts market development. The paper analyses the five key channel factors that erect core-competitiveness, including the plans and distribution of channels, the patterns of channel management, the loyalty of channels, the capacity of controlling the channels and managing the conflict of channels. The paper provides the detailed resolving scheme to promote core-competitiveness:optimizing marketing channel structure, innovation of marketing channel management, improving marketing channel loyalty, promoting the ability of controlling the channels and managing the conflict of channels, On the channels to promote the work of Shenzhen mobile communication company has certain reference significance.