Research On Intra-organizational Knowledge Sharing Behavior Under The Perspective Of Behavioral Economics

With the advent of the era of knowledge economy, knowledge has replaced the capital,land, labor, and become the most important strategic resource in organization, which isgradually getting people’s attention. Since then, more and more organizations begin to attachimportance to knowledge management, to raise the core competencies of the organizationthrough knowledge management. Therefore, as the core of knowledge management,knowledge sharing has been paid attention to by the business community and academia. Nowmany managers have recognized the knowledge assets of employees within the organizationis the key factor for enterprise to create sustainable competitive advantage, and how todevelop and use these invisible knowledge assets, promote the flow and sharing of knowledge,and sublimate personal knowledge into organizational knowledge of the organization, hasbecome the important basis and prerequisite to generate a valuable knowledge.Considering the intra-organizational knowledge sharing is affected by many factors, andespecially by the participants’ attitude and intention, so this paper do a comprehensiveanalysis of intra-organizational knowledge sharing behavior respectively in three aspects ofobject, participant and environment, from behavioral economics perspective. This paper alsoputs forward that knowledge features have a negative effect on knowledge sharing.Self-efficacy, psychological motivation, previous experience, trust, communicationmechanism, organizational culture have a positive influence on knowledge sharing. Then itbuilds an influence factors’ framework model of intra-organization knowledge sharing. On this basis, this paper takes the financial industry of Jiangsu province for example to do theempirical study, making use of the Likert scale to design questionnaire, and select the staff ofseven organizations of financial industry in Jiangsu province as respondents. The empiricalstudy gave out270questionnaires and recycled193valid questionnaires. Through thestatistical analysis by SPSS17.0software on effective data collected in questionnaires, thisstudy finds that the empirical results support the theoretical assumptions. In addition, the keyfactors that affect the intra-organizational knowledge sharing are organizational culture,communication mechanism, psychological motivation, trust and previous experience. At thesame time, knowledge features and self-efficacy have an unobvious impact on the level ofknowledge sharing.Finally, this paper puts forward the corresponding countermeasures from three aspects ofchanging the attitude of the employees to participate in knowledge sharing, improving theorganization’s evaluation and incentive system, and building the organization situation whichsupports knowledge sharing, so as to promote the improvement of knowledge sharing withinthe organization.