Research Project Of Tourism Marketing Strategy

As an emerging industry, tourism industry in the local economic and social development have been expanding industry, and contribution to the development of tourism on the local economy society is, in the promotion of local economic growth, increase employment and promote environmental protection in the role of increasing. Therefore, in-depth analysis of the tourism market for the development of tourism, is very important for promoting economic and social development.Wenchang has always been a hot area tourism. Wenchang city is located in the northeast of Hainan Island, bordering Haikou, Qionghai, dingan. Wenchang has a long history, clear water and mountains, abundant resources, is rich in mineral resources, biological resources and marine resources. When you walk into Wenchang, bathed in the sunshine, sea breeze blowing gently, breathe the fresh air, linger in places of historic interest and scenic beauty, must be her beautiful and greatly. With the opening of the east ring High-speed Rail space launch site, in2015completed and put into use, together with the Wenchang culture with a long history and beautiful scenery, Wenchang will become the first choice of Hainan tourism. The significance of this study, taking Wenchang tourism marketing as the topic, not only will your study the practical application, but also can serve the economic construction of their hometown.This paper mainly use the theory and literature analysis, case analysis, comparative analysis and data collection method. This paper consists of six chapters. The first chapter introduces the background and significance of research. The second chapter introduces the trend and the current research and development at home and abroad. The third chapter, the fourth chapter, the fifth chapter is the core part of this paper, the present situation of Wenchang city tourism marketing, and carries on the SWOT analysis, and put forward the marketing strategy of Wenchang City Hall tourism. The sixth chapter is the concluding remarks.This paper mainly studies the Wenchang tourism marketing strategy, according to the characteristics of tourism resources in Wenchang, through the analysis of the Wenchang tourism related environment and the existence question, through the SWOT analysis of Wenchang tourism’s own weaknesses and opportunities and threats, and carries on the segmentation to the tourism market, choose the location, finally make a marketing plan for Wenchang tourism, to maximize attract customers, enhance competitiveness, improve the theoretical and practical basis for better and faster development of Wenchang tourism.Through the study of Wenchang tourism marketing strategy, hoping to provide a reference for the development of Wenchang tourism. But because my experience is still shallow, some problems still need further study, the deficiencies, please experts and scholars.