| The current direction of our country manufacturing industry focused on is still based on the cheap labor force factors into consideration. Thus this kind of Corporation’s profits is lower generally, and the business is mainly concentrated in the middle reaches of industry. In addition, Manufacturing Enterprises generally adopt the model of OEM (the Original Equipment Manufacturer), which is the so-called "borrow card manufacturing and consigned processing". It leads to the product’s weakness of independent research of upstream, and insufficient of downstream brand sales ability. However, as China’s labor costs increased dramatically and the comparative advantages of gradually reducing, the OEM Enterprise is facing enormous challenges. OEM Enterprise is badly in need of Product’s upgrade and transformation.In the process of researching of this dissertation, it uses PEST and SWOT etc. method to complete the analysis of the internal and external environment. Based on the theories of global value chain theory, the transformation of OEM drivers and strategic management, it puts forward the target for some OEM Enterprise product upgrade path and business transformation strategy, doing the research from the enterprise internal and external environment of some OEM Enterprise actual situation in-depth. And it found that pure OEM mode of production has been unable to meet the demand of enterprise long-term of development. It’s necessary to solve the problem of some OEM enterprise product upgrade transformation path, and it has practical significance in practice.In this paper, in a certain OEM enterprise internal and external environment analysis, it found that the OEM Enterprise has accumulated abundant capital and technology background during many years of OEM mode, and it has the basic conditions of transform and upgrade to reach the company produces leather. On the basis of the analysis, using individual innovation, and to the joint innovation, with the help of "regular" type3kinds of technological innovation organization form, it provides three stages of the product upgrade path suitable for some OEM Enterprise. Namely:the first stage, improving product technology content and market competitiveness clients; The second stage, improving the product structure, expanding the scope of the market, making the sound insulation cover professional image shaping; The third stage, integration of social resources to achieve product performance. At the same time, offering3steps of implementing strategy which are "to do strongly the OEM","Focusing on developing the ODM" and "Timely development of OBM". Finally, it put forwards4aspects of supporting measures which are the "establishing solid business original all-round strategic alliance""Security investment, broaden the financing channels","Strengthening the management of human resources, promoting the implementation of talent strategy" and "Improving the ability of marketing long service"Through the study of this paper, on the one hand, it puts forward the product upgrade transformation strategic plan suitable for some OEM Enterprise; on the other hand, Hopes it could offer reference for the small and medium OEM Enterprise in the aspect of enterprise product upgrading transformation, also help them to solve the problems in such aspects as technology, capital, production transformation, so that it can make the company realize the rapid development and long-term development in a short period of time. |
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