The Symbols Of Female In Plane Advertisement In The Recent30Years

In the material civilization and spiritual civilizationflourishing today, mass media,TV as the main bodygradually underlines the important role. China advertisingin thesocialist market economic system in the recoveryperiod of the outbreak of commercialadvertising, Chinaburst out, again after disappeared10years in1979,Chineseadvertisements began development, until1993,0.23yuan per capita Chineseadvertising from the beginning of the rapid growth to11.3yuan, total operatingincome from234000000yuan rise directly to a surprising amount of13400000000yuan. Some advertising mediacompared with traditional current TV advertising,hasmany advantages, for example, vivid image, strong ability to accept and directlystimulate the consumption.In the promotion of these advantages, more and more businesses choose to usetelevision advertising to promote their products, with the influx of thesebusinesses,TV advertising turnover in national advertising revenue share of the rapid growth.Compared with the development of television advertising, print adswill be inferior tomany."The female symbol", which represents an ad in a symbolic value.Rejuvenating the country through science and education and theconstruction ofsocialist harmonious society, which has a huge population of female roles withrenewed life, in people’s subconscious ideas of women is more and more obvious, andfeminism are well-known to everyone, a large group of women with their own efforts,kindness andconfidence has brought a new round of bombing in the planeadvertisement in the beginning, for women as the main body of the advertisement hasgradually occupied the advertising market, through these ads, the femaleheart of truefeeling is released.This paper is to studyabout female figure symbols our advertisement in therecent thirty years, the analysis of contemporary Chinaplane advertisement development background and socialideology from the study, different audiences andwith what kind of aesthetic concepts and values. Through thesemiotic theory, standingon the new point of view toanalyze the female characters symbol in an advertisement,to find the graphic symbols of women how to better development to go through theentire advertisingbackground in this kind of innovation and breakthrough in the studyof advertising, to female figure symbols will bean effort to contribute to their own. Inaddition, the overalldevelopment of the advertising industry for the femalecharactersymbols requirements is also quietly changing,health and beauty, with positive andconfident and independent image slowly become female characterssymbol word. Inplane advertisement if you want to usethe female characters symbol words, mustmaintain acautious optimism, whether external or internal, plane advertisement designshould balance the relationship between them, as far as possible expression of femalecharacters symbol towards the development of reasonable and effective direction. Ageis the advertising is advertising, in response to age, visual symbol of female characterssymbol in some sense and not simple, is more of a social and cultural symbols.Self-confidence, charm,beauty, wisdom and kindness are the current femalecharactersymbol cultural symbol, as this trend continues,the future advertising and theadvertising will vigorously develop the female character symbol is full of charm.