Research On Marketing Strategy For China Tontine Wines Group Limited

At present Wine has five continents around the world, producing countries alsoby Western European countries for the development of Oceania, Africa throughoutthe Americas, Asia and other continents. In the area of rapid expansion of grape loadat the same time, Wine production is also rapid growth, per capita consumption alsoincreases Wine. Although China Brewing Wine history can be traced back to the HanEmperor Wu period, but in modern large-scale production is not a long time, thedomestic Wine industry only from twentieth Century90time metaphase began tofully grow up, now has the northeast, the Yellow River, Xinjiang, Gansu, the oldcourse of Shaanxi, Ning Meng covering domestic suitable natural environment13Wine producing wine grape cultivation, production increased year by year.Tonghua as the "Tonghua city Chinese Wine", once a long time after thefounding of the nation in Wine industry has made remarkable achievements,especially the famous brand "Tonghua Wine" repeatedly as a state banquet with wine,several generations of leaders and related areas of domestic and foreign experts andscholars have repeatedly to Tonghua Wine factory to visit, study and guidance,however good times don’t last long, many false Tonghua Wine, led to the Tonghuaarea output Wine the whole industry to produce serious trust crisis, during the crisis,this paper studies the "hero"--China Tontine Wines Group Limited company wasborn.The company was founded in2001Wine enterprise, use time of14years, from asmall workshop in an area with little development become a famous Wine enterprisesis not easy, as a young Wine enterprises, how to maintain its vitality in the contemporary society Wine internal and external fierce competition will grow sturdily,even out of the country, is a very worthy of study things, therefore, this article carrieson the analysis emphatically to the Tontine Wines Group marketing combinationstrategy, the hope can help enterprises to overcome their own problems, create a set ofsustainable development for the enterprise’s own marketing strategy.This paper uses SWOT analysis method to analyze the enterprise marketingmacro environment, micro environment, identify all aspects of environmental factorson enterprise development adverse and favorable, and according to the difference ofenterprise marketing, internal marketing situation informed the author in-depthinvestigation of enterprises with the industry, the existing marketing problems of themaster, finding out the effect factors enterprise development and enterprise with thesame industry gap, analysis method and through the combination of quantitative andqualitative, target market and market positioning of the domestic Wine industrialmarket segmentation and enterprise are analyzed and summarized, obtains theenterprise should innovate product packaging, accelerate the construction of networksale channel and open up new sales channels in other leisure entertainment and toincrease the female consumer market attention and innovative conclusions, andfinally put forward in order to guarantee the enterprise marketing strategy to ensurethe smooth implementation of measures to be taken.China Tontine Wines Group Limited company as a new representative ofTonghua "China Tonghua Wine city", Tonghua has been the City Hall listed as keysupport the development of enterprises, and has made certain achievements, however,if you want to in the increasingly fierce competition, internal and external attacksbefore the China grape wine market foothold, go further, to build "Tonghua cityChina Wine" glory, to the enterprises, to the local government, of the people ofTonghua is a long way to go, therefore, results of this study can hope to thedevelopment of enterprises to the modest force, also hope that the research contents and results of this paper Wine peer enterprises can play a certain reference value.