Discussion On Social Responsibility Report Information Disclosure Of Chinese Listed Banks

Corporate Social Responsibility Report is a written opening report that in order to record the performance of their corporate social responsibility. Sharing a special industry status, banking industry has great influence than normal in promoting national economic development and maintaining the social security. Although it has smaller direct influence comparing to those highly pollution and energy-consume industry on daily operation environment, its indirect influence may be much greater through the way of credit size and lending rates. Many surveys and studies show that more and more companies starting to focus on social responsibility, through publish social responsibility report, they response to national policy, conform to the laws of the market, link self-development with the public interest. Therefore, to urge banking release social responsibility, standardize social responsibility disclosure practice of banking is not only the request of market-economy, but also the only way for the development of modern banking. So it is meaningful to encourage banking to carry out green credit policy, obey the Equator Principles and conduct the environmental publicity and practice. However, there is little research about listed bank’s Social responsibility information disclosure, analysis and study in this area is not comprehensive and thorough enough either.This article based on the2008—2012Social Responsibility Report of Chinese16listed banks, mainly using standardize research methods and accompanied by chart comparing,descriptive statistics, comparative analysis, collecting relevant data to conduct the research and analysis in aspects of quantity, basement, mode, content and the third party verification of the report. Summarize the similarities and advantages of the disclosure through the status quo of Chinese16listed banks Social Responsibility. The writer fined that there are3features on those reports:Varieties styles and forms, similar frame and contents, disclosure on the basement of sustainable development. Meanwhile, there are some problems in those reports through which we can find the natural reason and conclude the future improvement. This article states the general idea by the thought "propose questions—analyze the reason—find Countermeasures".By comparing the details of those banks information disclosure situation, the writer find that there are series problems in their report such as the report content is not comprehensive, the normative is not high, and lack of peers comparability, actual independence and comprehensiveness is not high. This series disadvantages reflect that our country’s listed banks and external shareholders have a weak sense of social responsibility and poor feedback channels and in this area, oversight accountability institutions and the basic evaluation and reference system is defective. Through these disadvantages we can find the reasons which cause these problems. Combining these problems, this article finally proposes some suggestions. For example, the enterprise should strengthen the communication with stakeholders; establish the accountability and oversight bodies. Responsibility Report must be censored the third party in line with the principle of independence, fairness and comprehensive. Establish the standards and evaluation system in line with China’s basic national conditions.Research on listed banks’ Social Responsibility Report information disclosure, is not only benefit to the user to acknowledge where the bank engaged to do their responsibility, where they do not good and get a clear improvement direction of social responsibility in the future, but also significant to promote whole banking optimize the allocation of social resources, improving the standard of living, increasing cooperate brand effect, promoting environmental protection and building a harmonious society. In the fierce-competition banking area, if a bank wants to develop itself and increase the core competencies, it should positively create brand effect and establish a good brand image. The key to make a good brand image is that a bank is not only cares for its staff and shareholders, but also the citizens. Only satisfying the requirement of the citizens and society can a bank make its goal and social goal harmony.It is important for bank to do their social responsibilities because it is benefit to improve economic strength, protect the livelihood level, promote the harmonious development of man and nature, and enhance China’s comprehensive national strength. Though this research, this article will be benefit to stronger the awareness of our country’s banking society responsibility, improve the overall report level of the whole banking industry, making the content more detailed and the certification system more standardized, increasing the level of supervision and the availability of social reporting, making domestic banking in line with international standards and build a good foundation for conducting business abroad.