Influence Of Internet Finance On Deposit In Commercial Banks

The development of Internet has produced profound influence to the financial industry. Internet enterprises through cooperation with financial institutions, has carried out Internet financial models, which gradually penetrate the whole financial industry. Taking Alipay company " Yu Ebao" as an example to study the Internet fund buying patterns, which in a very short period of time, has absorbed the huge demand of funds, resulting in other payment mechanism to follow, emerging out of a variety of "Bao" homogenization products. They rely on the so-called high yield, low threshold, withdrawing cash redemption of flexible, no fees etc. With much attraction to the majority of users, it has made a great impact on the traditional commercial bank savings deposits of individuals.Based on the " Yu Ebao" and commercial bank deposits as the main research object, this study takes the " Yu Ebao"and the commercial bank savings deposits as the respective analysis. The study does the following research, first on the trend of changes of savings deposits in commercial banks after " Yu Ebao" has emerged, and then the study analyzed the " Yu Ebao" scale changes and savings change trend the correlation is analyzed, then based on the essence of " Yu Ebao", which is a prerequisite for money market funds under the impact of China’s Monetary Fund trend of the savings deposit changes; Finally to the customer of Postal Savings Bank of electronic banking as an example to predict the development prospects of " Yu Ebao", to infer the effects of Internet financial savings deposits of commercial banks in China based on the above analysis. This study also reviews the "PayPal", a similar product in the U.S. as "Yu Ebao" in China, and USA monetary fund development course, the impact of China’s " Yu Ebao" of the savings deposit has been analyzed by the case of the enlightenment. The study finally draws the relevant measures of commercial banks in the face of the Internet Finance:the first is to change the service idea, paying attention to the long tail effect. The second is to launch its own similar " Yu Ebao" financial products, to maintain existing customers. The third is to optimize the mobile payment functions, to create "one-stop" services. The fourth is to build their own e-commerce platform, increasing customer bonding degree. The fifth is to open direct banks, making the line of seamless banking model. To enhance the competitiveness of commercial banks through the above five measures in the light of its general trend, in the face of the Internet finance, so as to reduce the influence of the Internet Finance brought to commercial banks.