Analysis The Influence Of YU Ebao Products On Commercial Bank Savings Deposits

In 2013,Alipay bulid “YU E bao”,relying on the Internet platform,to launch new products,has gone viral on the Internet since its launch,in a short time to attract a large number of users,the capital scale expands unceasingly,the resulting other payment institutions are seeking to emulate,constantly emerge a lot of the homogeneity product of “bao”,we call they Non-banking YU E bao`s products.They screened out the banking YU E bao` product,They deposit and redemption mode whenever and wherever possible,low threshold of the purchase requirements,higher income,lead the people to buy in China,and the balance of treasure products rise directly to shake the status of the commercial banks,the first impact is the commercial bank savings deposits,resulting in a huge loss of savings deposits.In this paper,base on the “YU E bao” as the main research object,The emergence and development of the YU E bao made a comb,discusses the reason why its became popular,not only is the arbitrage opportunities,and commercial banks there are loopholes in the mechanism,analysis of the commercial bank savings deposits,the trend of change of structure changes,changes in interest rates are studied.The result shows : first,“YU E bao”`s products to the commercial bank deposit shunt effect exists;Second,makes demand deposits increased the proportion of commercial banks,commercial banks deposit tilt to enhance current words;Third,accelerate the process of the commercial bank interest rate marketization.Finally,the paper concludes that commercial banks in the face of the balance Po products should take relevant measures to strengthen the competitive power of the commercial banks,in the face of the Internet financial improve the occasion,to minimize the effects of the Internet financial products.