The Structure Of The Regional Banking Market And Differential Strategy Of Competition

Dong Ying City located at the Yellow River Mouth is a regional central city. The Central government admitted the development plan of Yellow River Delta in Nov2009. Dong Ying becomes a focus of many different banks. From2009, more than10banks that have no previous business in Dong Ying set up new branches for further development. That many new banks enter the market of regional bank make great changes. Financial institutions in the original have to face new competition, and the structure of regional bank market also changed.In the above background, It is very necessary to develop the research on the structure of regional bank market. The research can help us to understand the situation and Provide targeted for reference. Now most of the current have their research from the national level, few researches on specific regional. W e combs the current research achievements on bank competition, and find the research route about competition among banks, understand the scope of application of research route. That we study at the competition of region specific bank can help us to find the characteristics of bank competition, and to provide reference for the related bank. This thesis attempts to research the significant change that banks Concentrate settled in Dong Ying in recent years, analyze the effect of the factors on the structure of Dong Ying regional banking market, and the mutual influence of this change between the original bank and new set of banking conditions. Using the market share, concentration index measure regional banking market structure, we can make comprehensive analysis of bank of region competition characteristics.On the basis of comprehensive analysis, comparative analysis is carried out on the Bank of Dong Ying and the state-owned commercial banks, joint-stock banks. Then,we can recognize the levels of Dong Ying bank locates in the banking system, scientifically determines the market positioning, to further clarify their own survival and development space, targeted to carry out difference competition.