| Research PurposeTotal Quality Management (TQM) is one of the most important management concepts and techniques recently, which has been widely deployed and implemented all over the world, and got the empirical study on improving quality and competiveness in organizations. But experience in mobile phone ODM industry is scarce. This research is based on the literature and study of mobile ODM company, Compal, and tries to find out what will be the key critical factors of TQM affecting the business performance.Research MethodEmpirical study is used for this research. I investigated and studied TQM implementation in Compal company, and assessed the actual quality performance to find which critical success factors were most important during TQM implementation. Firstly, based on previous literature, many critical success factors were found; then it derives key quality performance indicators used in Compal. Through actual quality performance of each factor, the most critical factor was found to implement TQM in Compal. At last, literature and empricial resut were analyzed.Research FindingsBased on analytic data, we found the critical success factors of TQM are Management Commitment, Total Involvement, Continuous Improvement, Process Improvement, Customer Focus, Organization Culture and Quality Application, which is line with the exhaustive literature review and integration of TQM literature. During the whole study, we verified these TQM crictical factors impact on quanliy performance in factory. but8S activity isn’t related to these quality performance; employee turnover rate cannot be selected as quality performance index of TQM activities.Practical ImplicationsThe research analyzed TQM current status and implementation performance in the mobile ODM industry, and summarized the effective quality management concept and appropriate practice used for mobile ODM industry. It provides mobile ODM factories in PRC with reference in order to improve and enhance their competiveness.Research LimitationsOnly three products were selected to compare and analyze. Many data from obscure resource was not involved in the research. In addition, given complexity of data collection and sample requirement of regress analysis,40weeks data was used to study.Limited decision based on questionnaire maybe caused by different objective people, and understandable deviation should be happened due to different understanding by different people. |