| Telecommunication equipment market is a very special industry. The greatest feature of this industry is that it provides a global synchronized deployment of industrial, that regional differences are smaller. The industry provides a durable product, which rarely frequent updates or discarded.It forms a pressure and challenges to all telecom equipment manufacturers that macroeconomy recovers slowly, voice services of telecom operators from downstream industry chain shrinks, scale construction period of3G expires,4G has just began construction, many businesses are facing competition from OTT, overall investment remains in the doldrums and the follow-up investment will enter a stable period of slight increase.Telecommunication equipment market has gradually changed from the previous lucrative to low profit. Quantity of scale equipment manufacturers decreased from eight to five.Facing stable market demand, similar target market, narrow product differentiation and continuous R&D investment in new technology, how do these five equipment manufacturers compete in the fierce market and development sustainably? How does the followed pattern changes?This paper attempts to identify market demand characteristics, demonstrate the feasibility of each business strategy and results, explore new technology development and the competitiveness of enterprises, evaluate and give recommendations accordingly by analyzing macroeconomic impact of industrial policy on the global telecommunications industry,the global telecommunications industry market conditions, the development of new technologies, each corporate strategy, marketing strategy and product investment. |
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