Study Of Precise Marketing Strategy Of The China Telecom Mobile Newspaper Business

With the deepening reform of China Telecom licensing telecommunications industry restructuring and improve relevant laws and regulations are being implemented mobile media network, broadband. Carry its mobile newspaper, timely, interactive, multimedia presentation will also become a new way to obtain information.This paper will report on the operational characteristics of mobile phones, as well as on the environment, industry, competitors and other market factors analysis, combined with China Telecom mobile phone business is currently reported problems in the choice of marketing strategy for the study, and on this basis, the formation Report on China Telecom mobile phone business, marketing mix strategy recommendations.