Study On Precise Marketing Strategy Of Mobile Game

More and more diversification, individuation and customization of the marketing style are showed in an innovative marketing strategy of the mobile game. Such strategy can really exhibit the marketing guide of a marketing project, the consume characteristic of a customer flow, and the difference connotation of a marketing purpose. In order to face the challenges to the changing marketing rule of the mobile game, and to adapt the varying customer's needs and market environment, it need to make an adequately continuous and effective innovation in the marketing model. For the operator, such imeovation means to create a new industry zoology model and a customer consume model. The cooperation relationships and the headquarter products will be teased out base on the industry cooperation and the product integration. A remarkable breakthrough of the precise marketing will be made by a market resultant force forming by the normal marketing platform integration and the place price digging.On the view of the market, the status of the mobile game is analyzed according to the industry structure, the operation model, the selling place, the market scale and the target customers. The problem of the market and the expectation in the future are drew out, and some suggestion about the precise integrative marketing are proposed according to the industry cooperation, the customer analysis, the product integration, the marketing measure, and the place expansion.