Strategy Setup And Implement For DUX In The Environment Management Game

Management Game (hereinafter referred to as MG) as a characteristic and comprehensive course for management education offered by Carnegie Mellon University (CMU)is well known and welcomed. It is a comprehensive training course for MBA students with regard to establishing and implementing corporate strategies. MG builds a simulative, international, dynamic, and competitive market management environment with the support of interactive computer simulation system of CMU and the participation of several international universities, in which there are five multinational corporations that produce and sell the same sort of two-grade products, which compete for five major international retail markets and one government market. All the simulative corporations also jointly form a simulative share market.From year2009to2010, DUX has stepped into stable developing stage, both two products occupy nearly20%share, which is same as the other four companies. And the product capability reaches to761600and the cash get to2449514usd.This article is to analyze the internal and external environment of DUX in the environment of MG, and the understanding of Strategy Management, to lunch the strategy plan and implement during year2011-2013, then to setup the plan and implement the plan, then to revise the strategy depends on the active management. It reviews the strategy choose、implement and reviews then to give the suggestions.