Formulation And Implement Of Auge Marketing Strategy For Chronus Based On MG

Management Game (MG) is one of the company management training lessons which is established by U.S. Carnegie Mellon University. With the mutual simulation, in China, more and more college would like use this MG lesson as the check-up system for the graduate as the thesis equivalent. Under the base of practice experience and related knowledge system info, students simulate to run the company to make the practices and theory integrate much closer. Most of participants are each country’s MBA students. Those participants establish their own working team, and make operation decisions promptly for their virtual company within limited time, depending on history data from simulation system or information from outside environment, such as macro-economic environment, industry news, industry briefing.This MG lessons takes3virtual operation years, at the end of every year operation, each team should report to their BoD on last year operation status, according to present situation, make forecast to the next3years, then finally make important operation decisions for near future. BoD will make evaluation on management performance judging by business achievements and operation status, and then approve or say no to management decision. Thorough joining the strategy made and actions taken, MBA students could integrate their theory knowledge into practice, build up risk consciousness, reply to the market changing flexibly to ensure the company target reached.CHRONUS watch Co. Ltd is a virtual company which is established by5MBA students, who are from Northeast University2008MBA Class2. In this team, I was the CMO on low end product, Sapphire watch. My main responsibility included analysis the business environment in virtual and actual market, analysis the history data, make forecast and budget to the future, make the sales target, choose the sales strategy, take actions on sales plan and join the global competition.Under the background of3years virtual company operation, this thesis summaries the global sales strategy made and actions taken on CHRONUS Sapphire watch products.