The Research On Tourists’ Perception Of Sinkiang Rural Tourism Quality

With the developing of local tourism, rural tourism also continues to develop. Rural tourism inSinkiang starts a little late, but with the rise of tourism in Sinkiang, especially in terms of national talent,technology, management, and funding support for Sinkiang, rural tourism development of Sinkiang isvery rapid. Tourist’s perception is an important objective and comprehensive evaluation method of ruraltourism quality studying. In this thesis, Hejing, Kashgar, Urumqi Shuixigou Kanas as the empirical,usinga combination of AHP and fuzzy comprehensive evaluation method to carry out the evaluation of thequality of tourist perception study of rural tourism in Sinkiang.The survey involve environmental, ruralresources and landscape, travel service.Through the analysis and summary, the quality of rural tourism inSinkiang are good evaluation of the level.The evaluation of environmental, rural resources and landscape,travel service belong to good grade,The development of space about the Rural Tourism of Sinkiang is stilltoo much.Finally,we should improve the Rural Tourism of Sinkiang by ex-vacating Local characteristicsand culture,perfecting infrastructure,mobilizing the enthusiasm of local residents,thorough understanding ofthe connotation of the Rural Tourism,promoting the Rural Tourism of Sinkiang sustainable and healthdevelopment.This thesis consists of six parts: the first part is introduction. Mainly introduces the researchbackground, purpose, significance, research methods and technical route of this thesis.the second part is theresearch review and theoretical basis.Starting with the concept of rural tourism, visitors perceive theconcept and content to build three theoretical system combing rural tourism, rural tourism furthercomments researches of the status-quo and the theoretical basis of the relevant research and related touristperception.The third part of rural tourism in Sinkiang visitors perceives quality model construction. Firstlyoverview the rural tourism in Sinkiang, followed by the quality of rural tourism in Sinkiang touristsperceive evaluation index system construction principle, index selection, weight determination andevaluation methods for analysis. The fourth part is the empirical research of the rural tourism quality inSinkiang. The data sources were analyzed and further using previously describes AHP and fuzzycomprehensive evaluation method for the quality of rural tourism in Sinkiang evaluation and the evaluationresults were analyzed. The fifth part is the problem and suggestions of Sinkiang rural tourism. Accordingto the previous analysis, pointed out that the current rural tourism development of Sinkiang in the existingproblems, and presents the corresponding countermeasures and suggestions. The sixth part is theconclusion of the paper.Among them, the third, fourth, and fifth parts are the important parts of the article.