Marketing Strategy Of Shenyang Welding Equipment Manufacturing Company

There is a large number of welding equipment manufacturers in China at present while products’difference is small. In the case of intensive market competition, it is very important to do the analysis through internal and external business environment and a comprehensive analysis of the external environment. And also the accurate market positioning along with the effective marketing strategy is necessary. To ensure the implementation of the marketing strategy for the development of enterprises is also very important too. This paper uses a combination of theory and practice, from the actual situation of enterprise marketing, integrated operation of a variety of marketing management theory, in a comprehensive analysis of the welding equipment market, based on the current situation on the marketing business system analysis, market segmentation and selection of target markets, from product strategy, pricing strategy, channel strategy, promotional strategy, service strategy, and several other areas, proposed the suitable marketing strategies for Shenyang Welding Equipment Manufacturing Company, so as to improve their market competitiveness. There are six parts of the article. The first part is an industry background, general introduction, etc., The second part describes the marketing strategies related to some of the theories; third part separately from the macro environment, industry competition environment and market requirement to analyze, so as to have a more comprehensive understanding to the external environment of the industry; fourth part is starting from the enterprise, a comprehensive analysis of corporate and marketing of existing resources, and further analysis of the company strengths, weaknesses, opportunities and threats; fifth part of the above on the basis of segmentation in the market to determine the company’s target market, and made the appropriate product strategy, pricing strategy, channel strategy, promotional strategy and service strategy. Part VI is the strategy part of the implementation, through the marketing organization and management team, establish rules and regulations and strengthen customer management to make it goes smoothly.