China Mobile Shenyang Branch Brand Strategy Research

After ten years of telecommunications industry in particular, the rapid development in recent years, the growth of domestic consumption has become a hot new growth point of national economy has become an important industry in the national economy. However, after so many years of development, the increasingly competitive telecommunications market, the transition from price competition to brand competition stage. Brand competition has become the occupation of the market, an important means to improve profitability. Shenyang, China Mobile, the corresponding branch to the rapid development, frequent changes in an increasingly competitive market and to maintain sustainable and steady growth to become today’s movement must focus and Shenyang, an important research subject.Firstly, from the brand and concept of the brand strategy, brand strategy elaborated theory. Then by studying the Shenyang branch of China Mobile’s brand marketing summary of the status and external environment of Shenyang, mobile companies to adopt the brand strategy. And implementation of brand strategy and protection. From the Shenyang branch of China Mobile’s brand strategy, analyzing, analysis model using PEST, SWOT analysis model, the theoretical tools such as Porter model Shenyang branch of China Mobile’s brand strategy for accurate positioning, to determine the content of the company’s brand strategy, direction, Objectives, procedures and implementation of measures and process control to achieve the company’s brand strategy development.This article draws on research results of experts on relevant issues.