SZ Real Estate Company SH Project Trust Financing Research

At present, China’s real estate enterprises the main financing channels is bank loans, but under the background of the policy, the single financing channel has clearly unable to meet the demand of real estate development enterprise financing. SZ real estate development co., LTD. As a project company established under the background, also faces the financing difficult problem.This paper on the real estate financing, on the basis of literature review, with basic theory of real estate and real estate trust financing theory as a foundation, analyzed the bank loans, listing financing, bond financing, real estate trust financing of the four main financing model, including the concept, advantages and disadvantages and application situation, etc.; Secondly, this paper introduces the background and general situation of the project, and then analyzed the financing of SH project, and further analyzes the SZ group financing problems and causes; In the end, is embodied, operability, after analyzed the financing mode, points out that in the current circumstances trust financing is a set of feasible solution, and gives Suggestions for SZ group’s financing problem.The author believes that as the funds demand huge big industry, real estate enterprise must develop the production of a new financing channel; At the same time, still need to develop a suitable for their own development of diversified financing model; Finally, according to the actual situation, and never with the Angle of the add to comprehensive analysis, combination with no way of financing, formulate reasonable financing strategy. When choosing the financing channels, the first consideration is its operability and risk control, so as to effectively solve the problem of corporate finance. In the current macro adjustment empty cases, adopt the mode of real estate trust financing is more suitable, can also be used for reference for other real estate development enterprises.