The Research On The Optimization Of Business Operation Model Of Shenyang WANDA Estate

Recently the development situation of China’s real estate industry is good, strongsupport at the national fiscal and monetary policies, provide a good environment for thepromotion and development of commercial real estate, the commercial real estate to be ableto make good progress in a relatively short period of time. The object of this research isdifferent from the commercial real estate, residential development, commercial real estate inupgrading the business district, in the form of property, the main provider of office use andcommercial sales use real estate in the form of foundation model is to generate economicgrowth after the height. From the definition of commercial real estate, commercial real estatecan bring economic benefits to the owner, business function, or for commercial purposes.Shops, shopping centers, entertainment and leisure plaza and wholesale markets, which arecommercial real estate. The estate can reflect the economic value in commercial activities,bring economic benefits to the owners and users. Operation strategy of commercial realestate, the uses and functions have obvious difference with other real estate. The domesticoffice buildings and Commercial Street strategy has a very broad market promotion in asecond tier city, china. Researches on commercial real estate more refers to the narrow senseof strategy of commercial real estate, especially retail real estate, the main contents of thispaper.Shenyang has had several hundred years history, city area street area, Taiyuan area,north of three street with the100year history of commercial Wadi, impact on thecommercial development of Shenyang still exist. Born in Shenyang Wanda commercial realestate rapid development of commercial real estate Through the research and analysis ofShenyang Wanda Commercial real estate case, to provide some reference and suggestions forthe development strategy of China’s commercial real estate operation.This paper mainly through the analysis and comparison of operational strategy of thedomestic commercial real estate, commercial real estate exploration situation and deficiencyof our country’s, and with the Shenyang North Road Wanda Plaza as an example, analyzingits operation mode and optimization scheme of its operation mode key. This paper is dividedinto six chapters: The first chapter is the introduction, mainly describes the backgroundsignificance of the article, the results of previous studies have been done, and the main research content and research methods. The second chapter is the summary of the theory ofcommercial real estate, introduces the concept, classification, characteristics of commercialreal estate, commercial real estate related to the famous theory, carding summed up thetypical domestic commercial real estate development model. The third chapter analyzes thecurrent situation of Shenyang Wanda Commercial real estate operation. The fourth chapterfrom the environment and operation mode characteristics of different dimensions of deepanalysis of Shenyang Wanda Commercial real estate, and provide theoretic basis foroptimization scheme of the. The fifth chapter is the foothold and the key point of this paper,put forward the optimization scheme is effective for the Shenyang Wanda Commercial realestate operation mode.