| Micro-shafts play an important transmission role in electric motors. The size and precision of Micro-Shafts influence the dynamic characteristics of motors directly, so the manufactures of motors attach great importance to them. In recent years, Chinese automobile industry is growing very fast that leads the development of the global auto industry. Thus the auto parts industry has entered the high speed development times. The dosage of motors is much larger and the manufactures of motor must be in coordination with the shafts, hence the shafts industry is booming. The rapid development of industry will bring great development opportunity for the enterprises but there will occur a huge threat consequently. Competitors increasing, market unpredictably changing, enterprises’ own insufficient etc, they will all bring fatal effects to the enterprises. Under this kind of complex environment, how to do a good job of marketing and how to tend benefit and avoid harm will be the key of enterprise’s development.This thesis will focuse on how to formulate and implement marketing strategy of the company to response to the volatile market leisurely and maintain a competitive edge over its competitors to gain sustainable developing opportunities in the fierce market competition environment. It will take the overall marketing strategy of Dalian Micro-Shaft Co.,Ltd as the background. The paper consists of six parts. Part1:Introduce the company profile and history; Part2:Analysis of market environment; Part3:Analysis of competition ability; Part4:The decision-making and positioning of the target market; Part5:Combination of marketing strategies; Part6:implementation and guarantee of marketing strategies.The significance of my paper:one purpose is to increase the company’s various business indicators and make the company stand in the invincible position in fierce market competition. The other purpose is to give some references to other automobile components. |
