L City Tobacco Marketing Department Based On Marketing Environment Analysis Cigarette Marketing Strategy Optimization Research

China’s tobacco industry is currently facing the serious challenge of market-oriented reform,while the rise of the Internet and the advent of the big data era have caused an urgent need to transform and upgrade the traditional marketing methods of the past.However,the industry’s channel advantage currently comes mainly from the monopoly system,with control over retail terminals mainly through cigarette supply and a relatively fragile interest bond with customers.A number of core customer groups with a reasonable layout,solid structure and high stickiness have yet to be formed in networks of different scales,business formats and urban and rural areas,and the channel advantage lacks sufficient market-oriented means to support it.At the same time,the brand awareness of commercial enterprises does not match the requirements of the industry’s high-quality development,and they lack actual output capacity in building consumer-oriented distribution brands,and the golden signboard of "China Tobacco" has not yet been fully transformed into a strong brand effect.The industry’s high-quality development has put forward higher requirements for the construction of marketing networks.From the current level of terminal operations,the most widely distributed and numerous are grocery shops,which form the indispensable backbone of commercial enterprises in the tobacco industry.The backward terminal construction status needs to be improved.As China’s macroeconomic development enters a "new normal",in the current post-epidemic period,the overall economic growth of the country is slowing down,and the four major problems of cigarette marketing have emerged-the increase in industrial and commercial inventories,the decline in the growth rate of the industry,the inflection point of demand,and the narrowing of structural space.This has put forward new requirements and challenges for our cigarette marketing work at all levels of commercial enterprises.The L City Tobacco Marketing Department is located at the junction of three provinces and has a special regional geographic location,so how to maintain strong development momentum in the market-oriented reform of cigarette marketing is the main issue facing the L Marketing Department at present.In this paper,we use marketing theories to analyse the current L Marketing Department,identify the shortcomings of the current cigarette marketing work,propose optimisation ideas,actively explore the construction of a new marketing model based on"big data",and put the main line of "accurate control,accurate analysis,accurate regulation and control The main line of "precise control,precise analysis,precise regulation and control" is used in marketing regulation and control,in an effort to achieve the goals of a standardized and orderly market,sensitive and timely supervision,precise regulation and control,and a slightly tighter balance of supply,while also providing some reference help for the county-level marketing department to explore high-quality marketing methods.