Customer Lifetime Value:the Smart Phone Sale Based On The Customer Experience

The history for the customer lifetime value study has had a long term. The research is set on the traditional products, which own the longer life time and higher value, like cars. This situation comes by several factors, one of them is the traditional lifetime theory is developed based on the face to face transaction market. But the birth of the internet changed everything. The new market is shown through the internet platform, like the B2B, B2C, or C2C. The E-Business is developed very fast through the internet. Shopping on the internet is a normal action now. And the value of the products which is bought from the internet company is more expensive than before, from the clothes to the cell phones, cars, and even the estimate. Based on this situation, make a study on the customer lifetime value to extend the theory is meaningful.The study focus on the cell phone, wahich owns the relative high value and can be accepted shopping from the internet by the customer. Push the study under the internet economic environment.Though the smart phone consumer shopping behavior study, I found that experiential marketing occupy a large share of traditional marketing methods. Similar to the customer lifetime value theory development background and experience to produce marketing model is also produced and developed in the face of market developments in the economic environment, so the majority of research and practical experience marketing are based on the traditional sales model. So I cannot help but think about the background in the Internet, how to make the development of experiential marketing experiential marketing continue to play its value.Therefore this study is made by the thinking which described above, under the hope that through the Internet around the development of a better economic environment for the case of millet mobile phone carrier, starting from the study of customer lifetime value theory to discuss the meaning and definition of customer lifetime value, study value theory and models of customer lifetime to do the sort, analyze customer lifetime value theory of multiple models. Through the rationale and analysis, customer lifetime value will be studied and collaborative research experience marketing point. On this basis, then, choose a more purpose of this study is to match the customer lifetime value model that combines3millet phone sales data and customer reviews, analysis of customer lifetime value model introduced in the smart phone experience marketing to try. In the end, give some marketing advice for the development of smart phone experience, according to the model results and analysis of the article.