| The current situation of China’s aging population is serious very much, the old-agecommunity meeting the different needs of level becomes China’s new favorite ofendowment, and become investment projects which are focused on by many companies.The fund of life-insurance company is strong, and the life-insurance company has the goodlong-term financing ability. The pension community and insurance company product hasthe synergistic effect, so the life-insurance companies are very suitable for the investment ofpension community.On the one hand, life-insurance company investing endowment community canalleviate the pension pressure to a certain extent, and has important significance to improvethe construction of social pension system. On the other hand, life-insurance companiesinvesting pension community has important significance to promote the healthy growth ofthe life-insurance companies. Life-insurance company investing pension community canbroaden the investment channel of life insurance funds, and can improve investment returnsand robustness, and can help expand the industrial chain of life-insurance company, and canease the pressure of life-insurance customer focusing on the return of fundsFirstly, the paper conducts the SWOT analysis to China’s life-insurance companies ofinvesting pension community, and the SWOT analysis include the analysis of strength, theanalysis of weakness, the analysis of opportunity, and the analysis of threat. Then thepaper summarizes the experience and reference to the domestic and foreign life-insurancecompanies of investing pension community. Last, the paper chooses the complexcompetition strategic of “offensive+diversified+torsive" of our country’s life-insurancecompany investing retirement community and put forward specific measures toimplement the complex competition strategy, which is based on constructing and analysingSWOT strategic matrix of life-insurance company investing retirement community in ourcountry. |
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