The Optimization Research On The Marketing Strategy Of Broad Air Quality Technology Co., LTD. Air Purifier

Broad Air Quality Technology co., LTD. belong to the Broad Technology Group. Broad air products is committed to the air pollution control and indoor air purification, but is a fresh in the industry, most of the consumers’ mind reserves the impression is big central air conditioning.From facing organization market to face in the process of the transformation of the consumer market, in air purification products company product market positioning, channel construction, and communication strategies are a series of problems, therefore, stable to improve Broad air purification machine sales, must optimize the existing marketing strategy design as soon as possible.This paper analyzed about the present situation of Broad brand air purification machine business, found Broad company’s existing marketing strategy has a lot of problems, such as product selling point ignore the state is not prominent, product pricing strategy, marketing channels for a single purpose is unknown, methods such as single, promotion strategy.So many problems to a large extent hindered the market development of broad air purification machine, big empty need further optimize product marketing strategy.This article through to Broad product marketing environment analysis, SWOT analysis, found the cause of the problems in marketing strategy, formulate the STP strategy and multi-channel optimization strategy and integrated marketing communications optimization strategy.By changing the marketing concept, set up to customer satisfaction as the center of marketing orientation, actively carry out win-win cooperation, at the same time attaches great importance to the internal marketing, improve the marketing staffs work enthusiasm, and through the effective organization construction, a more reasonable allocation of resources to the optimization of the marketing strategy to provide security, thus forming a set of combination of organic combination of market development, marketing promotion.In this paper, the marketing strategy of Broad air purification machine optimization design are analyzed in detail, for the marketing promotion of broad air purification machine product provides the theoretical basis, and also for the future Broad article made a prospect of the company’s marketing direction.