Marketing Development Research Of Cloud Storage Network Hard Disk

In recent years, the development of internet technology and the rapid spread of the mobile intelligence terminal lead an explosive growth of global electronic data. The traditional storage devices have some shortages such as low expansibility, high operation cost, and poor synchronizing management. As one of the hot spots of the global Internet technology, cloud storage technology can solve all the above problems. With the development of the cloud storage, the cloud storage network hard disk comes into being and gradually replaces the traditional network hard disk. Facing the huge potential market, companies both at home and abroad are optimistic about this field and develop products actively. The market of cloud storage network hard disk becomes increasingly competitive. The developing market of cloud storage network hard disk in China has just started. Many aspects are not very mature. How to meet the need of netizens for cloud storage network hard disk has become a significant marketing issue for the market of the cloud storage network hard disk. Cloud storage network hard disk is not a physical product, also is not a traditional software which belongs to the typical Internet product. Its marketing is different from traditional industry product marketing but closer to the service marketing and experience marketing. This paper firstly analyzes the influence on the marketing environment of the cloud storage hard disk market from the characteristics and current situation of Internet product market development, the macro environment and the industry competition environment. Then this paper divides the function of cloud storage network hard disk into basic function, extension function and advanced function according to the marketing demand analysis of the cloud storage network hard disk market. And the paper divides the cloud storage network hard disk market into public market, business market and enterprise market, according to the different demands of users. At last this paper provides a series of operable marketing development strategies for one network disk of public market on the basis of combinational marketing theories. Take the basic function as the core of development and improve the extensive function as the characteristic of the products and further more develop the advanced function. Insist on free strategy and multi-channel marketing and promotion to improve the cloud storage network hard disk competitive advantage.