A Research On Marketing Strategies Of Jinzhou Taotao Garment Company Ltd.

With the accession into WTO of our country, and the trend of economic globalizationbecoming more and more obvious, our country’s economy is developing in a very fast speed,and at this stage, China’s Clothing industry has gained rapid development too. Meanwhile,due to the economic globalization, our country’s Clothing market has been increasinglyoccupied by foreign Clothing brands, and this situation has made the Clothing marketcompetition becoming more and more fierce.If the company in the domestic Clothingmarket want to get certain share of the clothing market, maintain the company’s survivaland development, we need to develop an effective marketing strategy in our Clothingmarket.Based on the marketing and management studies that we have done, we had alsosummarized the methods of marketing management, analyzed the operating status ofTaotao clothing company in Jinzhou City and noted the challenges which Taotao clothingcompany has faced and the problems the company may find; based On this, we deeplyelaborated the characteristics of marketing that the company has faced the externalenvironment, and we also conducted a comprehensive analysis of the situation based on theSWOT model for Taotao clothing company, in this part, we mainly analyze the company’sstrengths, weaknesses, opportunities and threats that it has, then we analysis it deeply. Todevelop a suitable marketing strategy for Taotao clothing company, we also give them thesecurity of the marketing strategies.In this paper, we have developed the formulation and implementation of the strategiesand made the saling developed to another level. It also has a great meaning for the goals ofthe company. We also expect to develop a number of other small and medium sized clothingcompany’s marketing strategy.