Study Of Marketing Of H Company For Telepresence Video Communication System

Telepresence Video Communication System is an information communication system based on network real-time, two-way transmission of high-definition audio and video signals, mainly for government and enterprises industry users, the work of the government and enterprises within the industry users can greatly improve communication efficiency, reduce costs slip, enterpriseinternal flattened management. This paper first H’s Telepresence video communications systems a series of market analysis, PEST analysis, competitive analysis, customer analysis, SWOT analysis, and then based on these analyzes on the basis of the product in the global political client’s overall marketing strategy of the enterprises in the industry, Including marketing target and the determination of the customer, affect the market marketing strategy of the macro and micro environmental analysis and the corresponding product strategy, price strategy, channel strategy, promotion strategy, etc., and puts forward the guarantee that the policy enforcement organization structure and the corresponding performance management system.Telepresence video communications system is a special kind of video communications systems for government and enterprise industry customers according to the characteristics of the government and enterprises industry market, we also carried out for the marketing of this product features a special analysis.